Welcome to the registration page for the Ambulance Leadership Forum on 18 May 2021. This event is hosted by the Association of Ambulance Chief Executives on behalf of their members. The content of the conference will be of interest beyond NHS & UK ambulance service providers and all are welcome to register and attend although there needs to be a charge for those who are not employed by our member (or Associate member) services.

Ticket prices are as follows:

  • NHS Ambulance Trust, UK Island Service, Wales, Scotland, Northern Ireland and the Republic of Ireland statutory service, registration is FREE
  • Other areas of the NHS, for NHSE/I or Government Department the registration fee is £75.00
  • Overseas ambulance provider, the fee is £75.00
  • General registration for those not in the groups previously mentioned, have a registration fee of £175.

Register Now

If you have been invited to present at the conference or are a sponsor of the event, your registration link will be available separately.

Content from the ‘’View on Demand” auditorium will be available to all registered delegates for 4 weeks post event.

Any enquiries – please email: ALFconference@Glasgows.co.uk

Stay up to date with ALF developments by following us on Twitter at @AACE_Org, and also the event hashtag #ALF2021



AACE are delighted to welcome some of  the most experienced, influential and knowledgeable people in the health service and its sphere to speak at ALF:

Sir Simon Stevens, Lord Adebowale, Professor Sir Michael Marmot, Edward Argar MP, Chris Hopson, Suzanne Rastrick – to name a few.

We fully expect these speakers to stimulate debate, answer your questions and be of real interest to all delegates. The main stage speakers at conference will be supported by a wide variety of short (10 minute) sessions in the View on Demand Auditorium. Topics will align with AACE’s three strategic priorities: supporting trusts to become providers of choice; employers of choice; and partners of choice.  With an extensive range of subjects and updates, delegates will be able to access content that is particularly topical or relevant to their role.


Also on the ALF Agenda is opportunity to interact with other delegates, visit  and chat with sponsors in the exhibition area and celebrate excellence. The AACE ALF awards may be presented differently this year but award winners from all regions of the UK and representing all aspects of ambulance service delivery will be congratulated and celebrated at conference.    

Draft Agenda

May 18th, 09:00 - 17:30


Lena Samuels — Conference Chair,

Overview: Responding to new Challenges and Opportunities

Daren Mochrie — Chair of AACE, CEO of North West Ambulance Service

Key note: Culture & Leadership

Lord Adebowale — Chair, NHS Confederation

Health Inequalities and Public Health: learning from Covid-19

Professor Sir Michael Marmot — Director, Institute of Health Equity, University College London

Developing a Public Health approach within Ambulance Services

Sandra James — Speciality Registrar in Public Health, Public Health England

Ruth Crabtree

Reducing Violence & Aggression

Prerana Issar — Chief People Officer , NHS

Minister of State for Health

Edward Argar — Minister of State for Health,

Improving the shift working experience, becoming better employers

Martin Gee — Director, Working Time Solutions

Vicky Court — Deputy Chief Operating Officer, North East Ambulance Service NHS Foundation Trust

The future of the WRES – using data smartly to deliver workforce change

Prof Anton Emmanuel — Head of WRES, NHS England & NHS Improvement

Employee Wellbeing & Suicide Prevention

Suzanne Rastrick — Chief Allied Health Professions Officer, NHS England

Kerry Gulliver — Director of Human Resources and Organisational Development, East Midlands Ambulance Service NHS Trust

Sandra James — Speciality Registrar in Public Health, Public Health England

Covid as a Catalyst: Digital Transformation and Patient Benefits: NHS 111 First / Patients @ Home, Covid Clinical Assessment Service

Dr Matt Inada-Kim — National Clinical Director for Infection management and Deterioration, NHS England & NHS Improvement

Prof Helen Young — SCAS

Responding Differently to Improve Care for Mental Health Patients – addressing the deficit

Bobby Pratap — Deputy Head of Mental Health, NHSE

Panel Discussion on Integrated Care Services

Lena Samuels — Conference Chair,

Roger Davidson — NHSE North West

Chris Hopson — Chief Executive, NHS Providers

Helen Ray — Chief Executive, North East Ambulance Service NHS Foundation Trust

Falls, volunteering & an Ambulance Reserve

Martin Houghton-Brown

Sir Simon Stevens CEO NHS England and NHS Improvement

Sir Simon Stevens — Chief Executive, NHS England

Review & Summaries

Lena Samuels — Conference Chair,

Anna Parry

Looking Forward

Martin Flaherty — Managing Director, AACE

Call for contributions to the ALF Conference

If you have a suggestion for a 10 minute recorded session that you feel would be of interest to delegates, please contact Steve.Irving@aace.org.uk


Thanks to our sponsors

Gold sponsors

Silver sponsors

Bronze sponsors

Learn more about our Sponsors here.


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NHS Ambulance Trust, UK Island Service, Wales, Scotland, Northern Ireland and the Republic of Ireland statutory service

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Other areas of the NHS, for NHSE/I or Government Department

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Overseas ambulance provider

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